Valleys Ambassadors
To further promote and enhance The Valleys as an attractive area for visitors, we believe it is vital for communities to play an active role in the visitor experience.
The Community Tourism Ambassador scheme encourages volunteers from across The Valleys to receive free, accredited training and become a welcoming host and a source of information for their locality.
The training is aimed at people who come into contact with visitors either through work or volunteering such as community groups that organise events or run visitor centres; staff in the hospitality industry or bed and breakfast owners.
Once trained, an Ambassador would provide a knowledgeable point of welcome for visitors through swapping stories, highlighting the local heritage and of course, showing them where to find the best cup of tea. Click here to watch a video!
Community Tourism Ambassador Training
The initiative aims to train 200 local people to give them the confidence and skills to promote The Valleys to visitors.
This training consists of two core modules over two full days:
1) WorldHost - highly-regarded training in the principles of customer care. Widely used in the Tourism and Service industry.
2) Our Place - an area-specific training day which will encourage you to look at your locality through the eyes of the visitor.
In addition, further special interest modules such as arts, religion, outdoor activities and heritage modules will be available.
Upon completion, participants will be accredited through the World Host training programme, a recognised qualification within the Tourism industry.
If you are interested in taking part then just complete the application form and either email or post back to us. Click here to download an application form.


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